Beyond Cold

Eliminates unwanted warm, brassy, and yellow tones during lightening — often eliminating the need for a separate toning step. Delivers a more neutral, controlled lightening result that’s true-to-level. From level 4, a single application achieves a neutral result up to level 9. Works on both natural and previously colored (cosmetic) bases. In color services, amplifies cool and neutral shades for results closer to the color chart. Multi-function: one product works across lightening, toning, and color services. Can be used for color cleansing or bleach bath to eliminate buildup and unwanted overlap. 

pH-Reactive Intelligence: Beyond Cold’s color-change technology visually confirms the activator is working — you can see it transform from yellow-amber to deep blue-violet as it activates. Melanin Depolymerization: breaks down the hair’s natural melanins and neutralizes underlying warm pigments, so cool and neutral shades express more vividly and true-to-chart. Selective Activation: engineered to activate only with alkaline products, preventing accidental misuse with acidic or semi-permanent colors. Three Services in One: functions as a lightening activator, toner activator, and color activator depending on how it’s mixed.

FOR LIGHTENING (DECO):

• Mix Beyond Cold directly with your lightener (powder, cream, or oil) at the lightener’s required ratio (1:1, 1:1.5, or 1:2)
• Use as sole activator from levels 3/4 up to level 7
• Above level 7, dilute with a non-pigmented activator (Oxibes, Regal Zero, or Soft Color Activator)
• Always perform an acidifying treatment afterward to lock in color
• Example: Decobes White 60g + Beyond Cold 30g + Soft Color Activator No. 2 30g

FOR TONING (AFTER LIGHTENING):

• Mix in a 2:1 ratio with Special Blond from Soft Color or Regal Zero
• Adjust ratio for desired result: natural, neutral, or cold
• Monitor closely during processing
• Example: Beyond Cold 60g + Soft Color 10.47 30g

FOR COLOR:

• Hi-Fi: Levels 1–10 = 1:1 |  Series 90 = 1:1.5  |  Series 900 = 1:2
• Regal Zero: Levels 1–9 = 1:1.5 |  Special Blond = 1:2
• Soft Color: Levels 1–10 = 1:1.5 |  Special Blond & G = 1:2

IMPORTANT:

• Do NOT use alone or with acidic direct/semi-permanent colors
• Do NOT apply on ultra-lightened or platinum bases unless an intentional cold result is desired
• Professional product for experienced colorists only