PRIVACY POLICY
BES USA Shop (BES Distributions of the USA)
Effective Date: March 30, 2026 | Last Updated: March 30, 2026
1. Introduction
BES USA Shop, operated by BES Distributions of the USA (“we,” “us,” or “our”), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.besusashop.com (the “Site”) or make a purchase from us.
We are the official distributor of BES Beauty and Science professional hair care and color products in the United States, and we supply products to customers throughout North America and the Caribbean Islands. This policy applies to all visitors, customers, and users of our Site.
By using our Site or placing an order, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access or use the Site.
2. Information We Collect
2.1 Information You Provide Directly
When you register an account, place an order, subscribe to our newsletter, contact us, or use any of our services, we may collect the following personal information:
- Full name
- Email address
- Mailing and shipping address
- Phone number
- Payment information (processed securely — see Section 6)
- Professional license information (for licensed hairstylists and hairdressers)
- Any messages or inquiries you submit via our contact forms
2.2 Information Collected Automatically
When you browse our Site, we may automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and referring URLs
- Clickstream data and navigation patterns
- Cookies and similar tracking technologies (see Section 8)
2.3 Information from Third Parties
We may receive information about you from our hosting and e-commerce platform (Wix.com), payment processors, shipping carriers, and other service providers who help us operate our business. We only receive information necessary for the services they provide on our behalf.
3. How We Use Your Information
We use the personal information we collect for the following purposes:
3.1 To Process and Fulfill Orders
Your name, address, email address, and payment information are necessary to process your purchases, arrange shipping, send order confirmations, and handle returns or exchanges.
3.2 To Communicate with You
We use your contact information to respond to your inquiries, provide customer support, send transactional emails (such as order receipts and shipping notifications), and contact you about your account.
3.3 To Send Marketing Communications
With your consent, we may send you promotional emails, product announcements, special offers, and information about upcoming workshops or educational events. You may opt out of marketing communications at any time by clicking the “unsubscribe” link in any email or by contacting us directly.
3.4 To Improve Our Services
We analyze aggregate and anonymized data about how visitors use our Site to improve our products, services, website functionality, and customer experience.
3.5 To Comply with Legal Obligations
We may use or disclose your information when required by law, court order, or other legal process, or when we believe it is necessary to protect the rights, property, or safety of our business, our customers, or others.
3.6 To Prevent Fraud
We use certain information to detect, investigate, and prevent fraudulent transactions and other illegal activity on our Site.
4. Legal Bases for Processing Your Information
Depending on the nature of our interaction with you and applicable law, we process your personal information under one or more of the following legal bases:
- Performance of a contract: To process your orders and fulfill our obligations to you.
- Legitimate interests: To improve our services, prevent fraud, and ensure the security of our Site.
- Consent: To send you marketing communications, where you have opted in. You may withdraw consent at any time.
- Legal obligation: To comply with applicable federal, state, or local laws and regulations.
5. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
5.1 Service Providers
We work with trusted third-party service providers who assist us in operating our website, processing payments, fulfilling orders, and delivering products. These providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy. Examples include:
- Wix.com (website hosting and e-commerce platform)
- Payment processors (subject to PCI-DSS compliance)
- Shipping and logistics carriers
- Email marketing platforms
5.2 Legal Requirements
We may disclose your information if required to do so by law, regulation, subpoena, court order, or governmental authority, or if we believe such action is necessary to protect the rights or safety of our company, customers, or others.
5.3 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change via email or a prominent notice on our Site.
5.4 With Your Consent
We may share your information with third parties for any other purpose with your prior consent.
6. Payment Processing and Security
All payment transactions on our Site are processed through our e-commerce platform, Wix.com, using payment gateways that comply with the Payment Card Industry Data Security Standard (PCI-DSS) as established by the PCI Security Standards Council. This standard is maintained by major credit card brands including Visa, Mastercard, American Express, and Discover.
We do not store your complete credit card or payment account details on our servers. Payment data is handled by our PCI-DSS-compliant payment processor.
IMPORTANT: Neither BES USA Shop nor Wix.com will ever contact you by telephone or text message to collect payment or any monies owed. All account-related communications regarding billing or payments will occur exclusively through email or postal mail. If you receive a suspicious call or message claiming to be from us requesting payment, please disregard it and report it to us at info@besusashop.com.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements.
In general:
- Order and transaction records are retained for a minimum of seven (7) years to comply with applicable tax and accounting laws.
- Account information is retained for as long as your account remains active, plus a reasonable period thereafter.
- Marketing preferences and opt-out records are retained indefinitely to honor your preferences.
- Technical logs may be retained for up to 12 months.
When we no longer have a legitimate business need or legal obligation to retain your personal information, we will securely delete or anonymize it.
8. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your experience, analyze usage, and support our marketing efforts. A cookie is a small text file stored on your device when you visit a website.
8.1 Types of Cookies We Use
- Essential cookies: Required for the Site to function correctly, such as session management and shopping cart functionality.
- Performance cookies: Help us understand how visitors interact with our Site (e.g., which pages are visited most often).
- Functional cookies: Remember your preferences to improve your experience.
- Marketing cookies: Used to deliver relevant advertisements and track the effectiveness of marketing campaigns.
8.2 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but doing so may affect the functionality of our Site, including your ability to make purchases. For more information on managing cookies, visit www.allaboutcookies.org.
9. Your Privacy Rights
9.1 General Rights
Regardless of where you reside, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information, subject to certain legal limitations.
- Opt out of marketing communications at any time.
- Withdraw consent where processing is based on consent.
To exercise any of these rights, please contact us at info@besusashop.com with your request. We will respond within a reasonable time, generally within 30 days.
9.2 California Residents — CCPA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) affords you additional rights regarding your personal information:
- Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Opt Out of Sale: We do not sell your personal information. However, you may still submit a request and we will confirm our practices.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
To submit a CCPA request, contact us at info@besusashop.com. We may need to verify your identity before processing your request.
9.3 Nevada Residents
Nevada residents may opt out of the sale of their personal information. As stated above, we do not sell personal information. If you have questions, please contact us at info@besusashop.com.
10. Children’s Privacy
Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have inadvertently collected personal information from a child under 13, please contact us immediately at info@besusashop.com and we will promptly delete that information.
11. Security of Your Information
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, disclosure, alteration, or destruction. These measures include:
- Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption for data transmitted to and from our Site.
- PCI-DSS compliant payment processing.
- Access controls and authentication measures to limit access to personal data.
- Regular review of our data security practices.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that affects your rights or freedoms, we will notify affected individuals as required by applicable law.
12. Third-Party Links and Websites
Our Site may contain links to third-party websites, including our social media profiles and partner sites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link does not constitute endorsement by BES USA Shop of those sites or their privacy practices.
13. International Data Transfers
Our business serves customers throughout North America and the Caribbean Islands. If you are located outside the United States, please be aware that any information you provide to us may be transferred to and processed in the United States, where privacy laws may differ from those in your country. By using our Site or providing us with your information, you consent to this transfer, processing, and storage of your data in the United States.
14. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. If we make material changes, we will notify you by posting the updated policy on this page with a revised “Last Updated” date, and where appropriate, by sending you an email notification. We encourage you to review this page periodically to stay informed about how we protect your information.
Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the revised policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
BES USA Shop (BES Distributions of the USA)
208 Blydenburg Road, Islandia, NY 11749
Phone: +1 (516) 250-7482
Email: info@besusashop.com
Data Access Requests: info@besusashop.com
Website: www.besusashop.com
This privacy policy was last reviewed and updated on March 30, 2026. This document is provided for informational purposes. If you have specific legal questions about your privacy rights, we recommend consulting a qualified attorney.