BES Professional · Permanent Hair Color
Hi-Fi
Hair Color
High Fidelity · 100 ml / 3.5 fl. oz.
100+ shades including 29 new nuances
🌿 100% Vegan
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BES Color Reflection
BES Color Reflection
BES Color Reflection
BES Color Reflection
Features & Benefits
What Hi-Fi Delivers
Permanent creamy hair color with up to 5 levels of lift. Zero-ammonia formula (MEA-based) for gentle processing that respects hair structure. Formulated with Alpha Keratin and Shea Butter for conditioning during color.
Liposome Technology delivers micro-pigments deep into the cortex for long-lasting, vibrant results. True-to-chart color fidelity, service after service. Ultra-natural coverage with dynamic luminosity. Available in 100+ shades including 29 new nuances. 100% Vegan.
What Makes It Special
High Fidelity Technology
What sets Hi-Fi apart is its High Fidelity color technology — delivering results that are true-to-chart and predictable, service after service. With one of the broadest shade ranges available, from deep naturals to vivid fashion colors, Hi-Fi eliminates the need to source from multiple color lines.
The unique Liposome Technology uses vegetable-derived micro-carriers to deposit pigment deeper into the hair cortex than conventional color, resulting in richer saturation and longer-lasting vibrancy.
Pair Hi-Fi with Beyond Cold pigmented activator and unlock even cooler, more vibrant results with less unwanted warmth.
Ingredients
What's Inside
Aqua, Butyrospermum Parkii Butter (Shea Butter), Hydrolyzed Keratin, Hexylene Glycol, Decyl Oleate, Lanolin, Lecithin, Panthenol, Glycerin. Botanical Extracts: Arctium Majus Root Extract, Echinacea Angustifolia Leaf Extract, Panax Ginseng Root Extract, Fucus Vesiculosus Extract, Tilia Cordata Flower Extract.
- Apply color mixture to hair.
- Leave on for 35 minutes. For resistant, coarse, wiry, or grey hair: leave on 40–45 minutes.
- Rinse with warm water, then shampoo.
How To Use
Application
Levels 1–10 · Mix 1:1 with activator
All ratios apply when using Beyond Cold as the activator.
HI-FI TRY ME KIT
10 Hi-Fi Colors 3.50 oz — your choice
1–20 Volume Developer
1–Small Hi-Fi Color Chart
2–Color Bowls and Color Brushes
1–Color Manual
1–Emulsion D 300 ml (pH 2.5)
1–Amphoten Shampoo 300 ml (pH 5.5)
1–Midopla Hair Mask 250 ml (pH 3.0)
Regular Salon Cost $215.00
Try Me Kit Price $100.00
1-time purchase
HI-FI SALON INTRO KIT
50–Hi-Fi Colors 3.50 oz — your choice
1–0 Volume Developer 1000 ml
1–10 Volume Developer 1000 ml
2–20 Volume Developer 1000 ml
1–30 Volume Developer 1000 ml
1–40 Volume Developer 1000 ml
1–Beyond Color Pigmented Activator
1–BES Hi-Fi Color Chart
1–Classic Blueberry Lighting Powder (9 levels lift)
3–Color Bowls and Color Brushes
1–Color Manual
1–Emulsion D 1000 ml (pH 2.5 Acid Treatment)
1–Amphoten Shampoo 1000 ml (pH 5.5)
1–Midopla Hair Mask 1000 ml (pH 3.0 Treatment)
1–Digital Scale
1–BES Cape
Regular Salon Cost $750.00
Salon Intro Kit Price $499.00
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