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BES Professional · Permanent Hair Color

Hi-Fi
Hair Color

High Fidelity  ·  100 ml / 3.5 fl. oz.
100+ shades including 29 new nuances

🌿  100% Vegan

Woman with straight, medium-length brown hair and blunt bangs, wearing a white off-shoulder top, poses against a plain gray background. "BES Beauty & Science" logo is at the bottom.

Shop Hi-Fi Hair Color

A woman with straight, medium brown hair in a long, angled cut with blunt bangs wears a white off-shoulder top. She poses against a plain background beside the Hi-Fi Try Me Kit by BES Beauty & Science, with the logo visible.

Hi-Fi Try Me Kit

$100.00

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A woman with straight, medium-length brown hair and blunt bangs in an asymmetrical cut, styled with the Hi-Fi Salon Intro Kit, wears a white off-shoulder top against a plain light background. BES logo appears at the bottom.

Hi-Fi Salon Intro Kit

$499.00

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BES Ton

$15.00

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A tube and box of BES Hifi ML 100 High Fidelity Hair Color, labeled with product and brand info, are shown in black and white.

BES Hi-Fi 3.5 OZ 100 ML

Price range: $19.99 through $130.00

Select options This product has multiple variants. The options may be chosen on the product page
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    Features & Benefits

    What Hi-Fi Delivers

    Permanent creamy hair color with up to 5 levels of lift. Zero-ammonia formula (MEA-based) for gentle processing that respects hair structure. Formulated with Alpha Keratin and Shea Butter for conditioning during color.

    Liposome Technology delivers micro-pigments deep into the cortex for long-lasting, vibrant results. True-to-chart color fidelity, service after service. Ultra-natural coverage with dynamic luminosity. Available in 100+ shades including 29 new nuances. 100% Vegan.

    What Makes It Special

    High Fidelity Technology

    What sets Hi-Fi apart is its High Fidelity color technology — delivering results that are true-to-chart and predictable, service after service. With one of the broadest shade ranges available, from deep naturals to vivid fashion colors, Hi-Fi eliminates the need to source from multiple color lines.

    The unique Liposome Technology uses vegetable-derived micro-carriers to deposit pigment deeper into the hair cortex than conventional color, resulting in richer saturation and longer-lasting vibrancy.

    Pair Hi-Fi with Beyond Cold pigmented activator and unlock even cooler, more vibrant results with less unwanted warmth.

    Ingredients

    What's Inside

    Aqua, Butyrospermum Parkii Butter (Shea Butter), Hydrolyzed Keratin, Hexylene Glycol, Decyl Oleate, Lanolin, Lecithin, Panthenol, Glycerin. Botanical Extracts: Arctium Majus Root Extract, Echinacea Angustifolia Leaf Extract, Panax Ginseng Root Extract, Fucus Vesiculosus Extract, Tilia Cordata Flower Extract.

    How To Use

    Application

    Levels 1–10 · Mix 1:1 with activator

    Series 90 (Superlighteners) · Mix 1:1.5 with activator
    Series 900 (Ultralighteners) · Mix 1:2 with activator
    1. Apply color mixture to hair.
    2. Leave on for 35 minutes. For resistant, coarse, wiry, or grey hair: leave on 40–45 minutes.
    3. Rinse with warm water, then shampoo.


    All ratios apply when using Beyond Cold as the activator.

    HI-FI TRY ME KIT

    10 Hi-Fi Colors 3.50 oz — your choice
    1–20 Volume Developer
    1–Small Hi-Fi Color Chart
    2–Color Bowls and Color Brushes
    1–Color Manual
    1–Emulsion D 300 ml (pH 2.5)
    1–Amphoten Shampoo 300 ml (pH 5.5)
    1–Midopla Hair Mask 250 ml (pH 3.0)

    Regular Salon Cost $215.00

    Try Me Kit Price $100.00

    1-time purchase

    After purchase, one of our team members will reach out to you for your color selection.

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    HI-FI SALON INTRO KIT

    50–Hi-Fi Colors 3.50 oz — your choice
    1–0 Volume Developer 1000 ml
    1–10 Volume Developer 1000 ml
    2–20 Volume Developer 1000 ml
    1–30 Volume Developer 1000 ml
    1–40 Volume Developer 1000 ml
    1–Beyond Color Pigmented Activator
    1–BES Hi-Fi Color Chart
    1–Classic Blueberry Lighting Powder (9 levels lift)
    3–Color Bowls and Color Brushes
    1–Color Manual
    1–Emulsion D 1000 ml (pH 2.5 Acid Treatment)
    1–Amphoten Shampoo 1000 ml (pH 5.5)
    1–Midopla Hair Mask 1000 ml (pH 3.0 Treatment)
    1–Digital Scale
    1–BES Cape

    Regular Salon Cost $750.00

    Salon Intro Kit Price $499.00

    You Save 33%

    After purchase, one of our team members will reach out to you for your color selection.

    Add To CartView Product

View Our Other Product Lines

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A graphic with the text: "Liposomal Technology. The Future of Hi Fi. High Fidelity Hair Color." The design is split into a light upper and dark lower half.
Logo for BES Silkat Professional Hair Care with text promoting an absolute repairing treatment for hair reconstruction and the slogan, "Give your hair a better longer life.