For too long, American salon professionals and discerning clients have had to settle. Settle for products formulated to a lower standard, settle for color that fades faster than it should, settle for treatments that promise transformation but deliver compromise. That era is over. BES Distributions of the USA (BES USA) is proud to announce the launch of BESUSAShop.com — your official online destination for the most advanced, Italian-made professional hair care and color in the world.
Over 60 Years of Italian Excellence
The story of BES Beauty & Science begins in 1964 — when Italy’s chemists were already reimagining what professional hair care could be. Headquartered in San Zenone al Lambro in the south of Milan, BES has spent more than six decades perfecting formulas that treat every hair type with science-backed precision. Today, BES Beauty & Science is trusted by salon professionals in 79 countries worldwide, with a distribution network renowned for consistency, quality, and innovation. That global legacy has now landed in the United States — and American hair professionals will never look back.
Why Italian-Made Matters: The Ingredient Difference
Here’s something most American consumers don’t know: the European Union bans or heavily restricts over 1,600 cosmetic ingredients that are still legally permitted in U.S. products. In contrast, the FDA does not require premarket approval for most cosmetic products and ingredients before they reach consumers — meaning that under U.S. law, manufacturers largely self-regulate the safety of what goes into your shampoo, color, and treatments.
BES Beauty & Science products are formulated under the EU Cosmetics Regulation — one of the strictest cosmetic safety frameworks in the world — which mandates comprehensive safety assessments, mandatory ingredient restrictions, and rigorous testing standards before any product can reach market. When you use a BES product, you’re not just getting superior performance. You’re getting the peace of mind that comes from a standard of care that simply doesn’t exist in most American-made alternatives.
It’s also worth noting that the U.S. recently took a step in this direction with the Modernization of Cosmetics Regulation Act (MoCRA), signed into law in 2022, which brought the FDA’s authority closer in line with European standards — an acknowledgment that the EU model was the gold standard all along. BES has been operating to that gold standard for over 60 years.
Officially Authorized for America
BES USA is the officially authorized distributor of BES Beauty & Science products for the United States, North America, and the Caribbean Islands. Our parent company, Blue Sky Beauty, holds formal authorization from COSMEC S.r.l. — the Italian manufacturer behind BES — to bring these world-class products directly to the American market. This isn’t a grey-market import or a third-party workaround. This is the real thing, backed by the same quality assurances that salons in Europe, Asia, and beyond have relied on for decades.
As an authorized distributor, BES USA also brings the full BES educational experience to America — including technical seminars, workshops, and professional academic courses for licensed hairstylists and hairdressers. We don’t just sell products; we invest in the professionals who use them.
Meet Our Premium Brand Collection
At BES USA Shop, we’ve built our store around five exceptional, flagship brands — each designed to solve a specific hair challenge with Italian precision:
Hi-Fi Hair Color
Hi-Fi is BES’s flagship permanent hair color line, available in 100+ shades including 29 new nuances, and formulated with proprietary Liposome Technology that delivers micro-pigments deep into the hair cortex for long-lasting, true-to-chart color. It features a zero-ammonia, MEA-based formula enriched with Alpha Keratin and Shea Butter for conditioning during the color process — protecting hair while achieving up to 5 levels of lift. 100% Vegan.
Beyond Cold
Beyond Cold is a revolutionary pigmented creamy activator with neutralizing action — a multi-function product that eliminates unwanted warm, brassy, and yellow tones during lightening, often eliminating the need for a separate toning step entirely. It works across lightening, toning, and color services, and can even be used for color cleansing or a bleach bath. From level 4, a single application achieves a neutral result up to level 9. 100% Vegan.
Milky Wave
Milky Wave is a semi-permanent movement and texture system that creates natural-looking waves, curls, and volume — without the harshness of traditional perms. Its thioglycolate-free and ammonia-free formula works on all hair types including color-treated, bleached, and sensitized hair, with five customizable application methods and a nearly odor-free experience. Results gradually soften over time for a natural grow-out. 100% Vegan.
Nanoplasty
BES Nanoplasty is a next-generation smoothing and taming treatment that delivers long-lasting frizz reduction for months — free from formaldehyde, parabens, phthalates, and ammonia. The complete system includes Nano Fluid (the in-salon treatment), Nano Shampoo, and Nano Mask for at-home maintenance, with results lasting 4–6 months when used consistently. Natural-looking smoothness with real movement — never stiff, never mechanical. 100% Vegan.
Silkat Repair
Silkat Repair is a complete 6-product professional hair reconstruction system (R1–R6) that works both externally and internally to repair, protect, and fortify damaged hair. From the Regenerating Shampoo (R1) to the Tonus Repairing Lotion (R6), the full system rebuilds capillary architecture, increases resistance to breakage, and recovers strength and elasticity — giving your hair, as BES puts it, a better, longer life. 100% Vegan.
For Professionals and Clients Alike
Whether you’re a licensed salon professional building out your color menu or a client who simply refuses to compromise on what goes in your hair, BES USA Shop is for you. Every formula in the BES lineup is developed by chemists — not marketers — and has been proven in professional salons across the globe before arriving here.
This is more than a product launch. It’s the beginning of a new standard for professional hair care in America — one rooted in science, artistry, and six decades of Italian excellence. Browse our collection at BESUSAShop.com, explore our brand pages, and discover what the world’s best salons have known for years.
Welcome to BES USA. The wait is over.